Job Title: Vehicle Sales Manager
Department: Vehicle Sales Department
Reports Directly to: General Manager
The Sales Manager is responsible for profitability in the Vehicle Sales Department. To achieve this they must effectively manage sales people and have a strong knowledge of the market. They are in charge of selling vehicles, hiring, training and organizing staffs, and setting sales quotas to enable their staff to meet manufacture and dealership goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Maintain a sales staff to effectively provide coverage of the show floor, lot, phones, etc.
• Implement a daily customer scheduling and work plan with each salesperson for each day.
• Meet with sales staff frequently to organize, develop, and implement strategies for achieving sales goals, both short term and long term.
• Evaluate monthly sales figures and target achievements – as a department and individual sales associates.
• Conducting, or otherwise providing, necessary job and product training activities for subordinates.
• Develop programs of improvement for Salespeople failing to reach their objectives.
• Conduct weekly sales meetings.
• Assure 100% turnover to the F&I department.
• Work directly with General Sales Manager and Marketing Manager coordinating merchandising as well as reviewing all promotions. Make recommendations on both short and long-range plans, sales promotions, staffing needs, etc.
• Coordinate the appropriate supply of vehicles and models with the Inventory Manager and General Sales Manager.
• Maintain inventory display on the show floor and the lot. Assure units are presentable and the lot is maintained for access and cleanliness.
• Establish strong relationships with General Motors representatives, understanding all current promotional programs.
• Closely work with Vehicle Manager, auditing all appraisals of trade-in vehicles.
SKILLS AND JOB REQUIREMENTS
• An auto sales manager must be professional, courteous, organized and an expert in customer service. He, or she, should possess strong communication skills.
• Should have the ability to lead a team and keep them motivated in their work.
• Should possess the ability of meeting deadlines and achieving set targets.
• Should have technical knowledge of the product and strong convincing powers to sell the product.
• Have a clear understanding of factory, state and federal regulations.
• Management is required to maintain the profitability of their department while controlling expenses and maintaining customer satisfaction.
• As a manager, you will often have to work extended hours, evenings and weekends to achieve the goal of the dealership and your own.
• Work closely and effectively with all department managers to achieve and do what is right for the dealership and the customer.
EDUCATION AND QUALIFICATIONS
• High school diploma or the equivalent is required and a college degree is preferred. A strong background in business, mathematics and computers is also useful.
• 2-3 years of experience in auto sales management activities.